Suchard

 

1905? 10 numbered French cards of La Fontaine fables from Chocolat Suchard. 2 3/8" x slightly more than 4". $63 from Marie Foreman, Hamilton, Ontario, Canada, through Ebay, Feb., '02.

These small landscape-formatted cards offer beautiful colored pictures of human scenes exemplifying animal fables. The picture-side includes "Chocolat Suchard," a number up to 12, and a title. The verso, sometimes showing a glue-tear, comes in four different patterns. In each of the patterns, a title and excerpts from the fable occur beneath an elaborate monocolor floral or animal background, "Neuchatel, Suisse," and mention of London, Paris, and New York offices. The addresses are the same in each format. Each format also mentions "Exposition Universelle Paris 1900 Grand Prix." The colored illustration cleverly includes both the animal scene and some Suchard product into the human scene. Even a bridge and a road bear the Suchard name! Do not miss in "Les Deux Coqs" the dramatic confrontation of two men in the farmyard, while a young woman looks on. The joker in FC is about to lure the Suchard chocolate from the vain dandy who carries it. The scene in "Le Rat et l'Huitre" is complex. A boy stealing packages of Suchard chocolate is about to experience the jaws of an attacking dog, just as the rat probing an oyster is about to have the oyster snap shut on his or her head!

Click on any card to see it enlarged.  Because of the quality of these illustrations, I have made them larger on the screen than they would appear in the hand. 

DW Les Deux Pigeons

 

2P
TMCM L'Ane Portant des Reliques

 

Les Deux Coqs
WL Le Lièvre et les Grenouilles

 

Le Rat et l'Huitre
FC

 

Les Deux Pigeons Verso Les Deux Coqs Verso WL Verso Le Lièvre et les Grenouilles Verso
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